Portfolio of Work
Here are a few samples of my work from concept, to creation, to implementation.
(*Please note that mobile view does not properly align content. Our team is working to address that.)
Campaigns
“I’m With the Band”
MyStory Griot Project
Digital
Digital
Social Media
Sample Instagram grid.
Web Content Management
Video Production
Writing
Events
As a newly established entity, UWF’s goal was to establish the presence of the Argo Athletic Band as a university tradition. Strategies included creating identity around band members’ stories, leveraging university endorsement, and implementing fundraising campaigns.
Provided strategic direction to team of 22, during a portion of the campaign
Realized institutional Day of Giving campaign goals
Implemented a $10,000 crowdfunding campaign
Increased social visibility by 250%
The MyStory Griot Project was developed for the UWF community to share stories of belonging. I managed content creation, distribution on social media, web, and area radio.
Developed campaign branding
Established awareness for newly established project
Managed stakeholder and audience relationships
My social media management experience has included setting strategy, consulting strategy, developing and growing accounts, brand management.
In 90 days:
Increased Facebook reach by 334%, Instagram reach by 155%
53% increase in Instagram profile visits
69% increase in Facebook likes
As the primary web manager for a university college and nine academic departments, I provided directional oversight of content design and management. This included consulting with executive leadership and stakeholders on evergreen content and institutional projects.
In 2021, I was part of a collaborative, institutional web redesign in which I offered valuable input. Additionally, I liaised with institutional and agency stakeholders while managing the project arm associated with our college and nine departments.
I have produced multiple video articles to include for both YouTube and TV appearance. These have included scriptwriting and offering creative direction.
Produced a segment for All Over the World: Nicaragua; Reach - 539,190 homes/ (approx. 1,396,500 people)
Produced multiple promotional videos for about 6,000 - 10,000 reach
Hosted and produced regional television shows; Reach - 539,190 homes/ (approx. 1,396,500 people)
From internal audiences (executive, staff, end-users) to external audiences (community stakeholders, affinity groups), I’ve developed and managed email communications for 5,000 plus.
External communications have seen consistent open rates of nearly 50%
Internal communication have consistently experienced above 60% open rates.
My writing experience lies in (AP) media, social, print content, newsletter, publication, and academic.
I managed content direction for a hybrid blog/newsroom that focused, primarily, on human-interest spotlights. These features were primarily distributed to 7,000-10,000 stakeholders.
Annual reports, reach of 8,000-10,000
Recruitment and program materials, reach of 5,000
From setting creative and content direction, to project management, to distribution, and evaluation, I've produced a wide variety of materials. These have included annual reports, recruitment materials, and program marketing materials.
Annual reports approximate reach - 8,000-10,000
I’ve had a wide range of event production and management experience, which has included event design, production, publicity and promotion, scheduling guests and and working with agencies and contracts.
Producing a distinguished institutional lecture series (more than 40 installments) and managed the process for each installment; contributing to program direction
Produced and managed teams for online events of up to approximately 400 attendees
Experienced regular sell-out events (up to 300 in person)
Produced fundraising events resulting in hundreds of thousands of dollars raised
Worked with high-level guests such as U.S. National Poet Laureate Joy Harjo, nationally renowned author and illustrator Art Spiegelman, widely recognized podcast/media personality Jad Abumrad, TED speaker Gangster Gardener Ron Finely, TED speaker and artist Eric Whitacre, and prominent journalist Sebastian Junger.
Sample YouTube grid